When less is more: Nikon’s new COOLPIX P7100

COOLPIX P7000 successor comes with faster processing,
quicker response times, and tilting screen

Nikon Coolpix P7100

Nikon Coolpix P7100

RRP: £499.99

Sales start date: 22nd September 2011

London, UK, 24 Aug 2011 – Nikon today unveils its latest high performance COOLPIX model, the P7100. Successor to the well-received P7000, the COOLPIX P7100 offers improved image quality, reduced time lag, faster autofocus speeds, and quicker start up times. A new tilting 7.5 cm (3-in.) LCD monitor makes it easier to compose images and capture attention-grabbing movies when shooting from unusual angles or tricky vantage points.

The perfect compact companion for any enthusiast D-SLR photographer, the COOLPIX P7100 guarantees superb images thanks to a wide-angle 7.1x zoom NIKKOR lens with 28mm to 200mm range (35mm format equivalent), RAW file format, fast EXPEED C2 processing system, quick response and full manual controls. The large 10.1 effective megapixel 1/1.7” CCD sensor facilitates wide dynamic range and exceptional low light performance, and lets you crop creatively, capture outstandingly detailed images, and produce stunningly-sharp poster-size enlargements.

Nicolas Gillet, Product Manager for Consumer Products at Nikon Europe, comments: “The COOLPIX P7100 is a compact master. Those familiar with the P7000 will recognise this camera’s commitment to putting the user in control, with front and rear command dials and customisable zoom memory that lets you preset up to 7 different focal lengths and then switch quickly between them, as if using interchangeable lenses. We think that the new features, such as the tilting screen and faster response times, will make this the camera of choice for D-SLR like operability with superior mobility.”

Superb image quality
The COOLPIX P7100 boasts a raft of advanced technology more commonly found in D-SLR cameras to ensure the best image quality available. Its large 1/1.7” sensor and EXPEED C2 image processing system gives enhanced low light performance and movie recording. The 7.1x zoom NIKKOR lens has two ED glass elements to reduce chromatic aberration and fringing at longer focal lengths, and a Natural Density filter for greater exposure control. The fast EXPEED C2 image processing engine fully leverages the large CCD image sensor for superb resolution, fine details and cleaner images with less noise, whether you’re shooting at high (up to 3200 and 12800 ISO) or low sensitivity settings.

When you want to get creative, the COOLPIX P7100 has a range of special effects to shoot still images in, including Cross Processing that manipulates the colours for images with dramatic colour shifts and increased contrast and saturation, and Selective Colour that lets you emphasise a colour of your choice and turns the rest of the image to monochrome. To make sure you get the look you want, you can review your choice of effect on the LCD screen before shooting.

Advanced movie capabilities

To ensure high-quality films when you’re on the move, the COOLPIX P7100 records in HD (720p) with optical zoom and autofocus, and offers frame rates of 24fps. So that scenes are captured exactly as you want them, it is possible to set the white balance before recording begins and also use the Auto Exposure (AE) lock to set your preferred autoexposure at any time during shooting.

The COOLPIX P7100 also features a built-in HDMI connector with HDMI-CEC support for output to a HDTV and supports use of an external microphone. The COOLPIX P7100 is available in black.

ViewNX 2

ViewNX 2 is an all-in-one software package that enables users to quickly and easily import, browse, edit and share still images and movies. Building upon the highly successful ViewNX software, ViewNX 2 is a user-friendly suite that offers a huge range of features, going well beyond those supplied as part of a PC’s operating system. Newly-incorporated advanced movie-editing functions have been taken directly from Nikon’s award-winning DSLR range, enabling users to create stunning movie footage. ViewNX 2 is included with all Nikon digital cameras and is also available as a free download.


The original EXPEED image processing system incorporated all of the accumulated expertise and technologies developed throughout Nikon’s long history. Now, the latest evolution of Nikon’s renowned system, EXPEED C2, expands the possibilities of photography even further, with enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED C2 maximizes sensor performance for clear, life-like images that exhibit vivid colors, reduced noise and smooth tonal gradations for outstanding photos and movies.

Nikon my Picturetown

You can now back-up your images safely and securely using my Picturetown (, the free online digital photo storage and sharing service brought to you by Nikon. Easily share photo memories with friends and organise precious memories into online collections. You get 2GB of space free to use for storing thousands of memories and you can upgrade your membership to Gold Account at any time if you need to store more pictures.

Grays of Westminster are now taking orders.
Please telephone 020 7828 4925



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