AF-S Nikkor 28-300mm F/3.5-5.6G ED VR: Ready for Anything

RRP: £869.99 / €1030


Sales start date: 2nd September 2010
Nikon UK is pleased to announce the introduction of the AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR with a totally new zoom range to the NIKKOR line-up. Featuring almost 11x zoom ratio from 28mm to 300mm this versatile optic brings new levels of flexibility to FX format DSLR users.
Zurab Kiknadze, Product Manager Lenses, Accessories and Software, Nikon Europe says: “We are really excited about this new, all-round lens in the NIKKOR range. The DX format 18-200mm proved to be a massive success, and we are happy to introduce FX format customers to the same advantages this lens can offer.” 

AF-S Nikkor 28-300mm F/3.5-5.6G ED VR

Extended 10.7x Zoom Ratio

The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR’s huge 10.7 zoom ratio makes it the ultimate ‘walkabout’ lens. With an impressive 28-300mm focal range it is set to become a very popular all-rounder for those seeking ultimate coverage from a single lens, useful when travelling
light, or working from a fixed position. The flexible aperture range keeps the lens size and weight to a minimum while still providing attractive depth of field effects at the telephoto end.

Advanced Vibration Reduction system

Nikon’s exclusive second generation Vibration Reduction system (VRII) enables steady hand-held
shooting at all focal lengths with two modes: Normal and Active. The optical VR system also stabilises the viewfinder image, enabling more accurate autofocus acquisition and framing, especially at the longer focal lengths of the 300mm zoom range, where lighter weight lenses can increase the risk of unwanted camera shake.

State of the art optical construction

The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR features two ED and three aspherical elements to effectively manage the risk of aberrations that can occur with super-zoom lenses. The lens can focus as close as 50cm at all focal lengths for added flexibility.

Fast Handling
The Silent Wave Motor (SWM) was designed specifically to deliver quiet and accurate AF operation across the extended zoom range with intuitive manual override. A zoom lock switch prevents‘zoom creep’ (the lens moving under its own weight when tilted during transportation) and maintains compact dimensions when not in use. The lens construction features extensive use of magnesium for durability and provides well-balanced handling. Complete with dedicated HB-50 hood and soft pouch, the AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR weighs in at an economical 800g.


Focal length

28-300 mm

Max aperture


Min aperture

f/22(at 28mm), f/38 (at 300mm)

Lens construction

19 elements in 14 groups (with two ED glass and three aspherical lens elements)

Picture angle

75˚-8˚10’ (53˚ – 5˚20’ in Nikon DX format).

Minimum focus distance

0.5m/1.6” (throughout the entire zoom range)

Max. reproduction ratio

0.32x (at telephoto end)

No. diaphragm blades

9 (rounded)


Auto focus with built in SWM and manual focus

Images are available to download from
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About Nikon

Founded in Japan in 1917, Nikon has grown to become the world leader in digital and precision optics technology with a strong presence in all four corners of the world.

Through its award-winning productline-up, including entry-level and professional digital SLR cameras,interchangeable NIKKOR lenses and the consumer COOLPIX range, Nikon regularly raises the standard in product design and performance. With over 90 years of engineering expertise, it is no wonder that Nikon is the top choice for photographers around the world.

In 2009, Nikon celebrated two key milestones in the lens category – the 50th anniversary of its legendary F-mount SLR lens-mounting system, making it the only manufacturer to sustain its original lens mount for such a long period, and the production of its 50 millionth NIKKOR lens. Both highlight Nikon’s dedication to producing quality and functional products that can be used by photographers for years to come.

Nikon also produces equipment such as IC and LCD steppers and scanners, instruments such as microscopes and semiconductor inspection equipment. Other products include sports optics products such as binoculars, rangefinders and fieldscopes, ophthalmic lenses and surveying instruments. It is the only major optical company in the world that still controls and manufactures every aspect of its glass-making business, allowing it to finely tune Nikon lens specifications, quality and performance.

Nikon has consolidated net global sales of 879,719 million Japanese Yen (year ending 31 March, 2009) and Nikon Corporation is listed on the Tokyo Stock Exchange.

Nikon: At the heart of the image.



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