Nikon launches two new Nikon 1 cameras
RRP:
Nikon 1 J3 10-30mm kit: £579.99
Nikon 1 J3 10-30 & 30-110mm kit: £719.99 (Black & White only)
Nikon 1 S1 11-27.5mm kit: £479.99
Nikon 1 S1 11-27.5 & 30-110mm kit: £619.99 (Black & White only)
Sales start date: 7th February 2013
London, UK, 8 January 2013 – Nikon welcomes two new members to the Nikon 1 family: the Nikon 1 J3 with the world’s smallest body1 and the simply stylish Nikon 1 S1—the first model in the new S-series. Both cameras boast the world’s shortest release time lag2 and the world’s fastest continuous shooting.3
The Nikon 1 J3 builds on the astonishing speed and ultra-portable design that helped the Nikon 1 J1 become the best-selling compact camera system across Europe.4 Achieving the world’s smallest body,1 the J3‘s finely crafted aluminium exterior feels even better than it looks. With the world’s shortest release time lag,2 and the world’s fastest continuous shooting3, it’s always ready to capture decisive moments of active lifestyles with high-resolution images and Full HD movies.
The Nikon 1 S1 launches the new S-series of fast, stylish, straightforward camera bodies that deliver great results with even less effort. Designed for speed and simplicity, the Nikon 1 S1 is as convenient and easy to use as a compact camera, but much faster and significantly more powerful, with better image quality.
Both the Nikon 1 J3 and Nikon 1 S1 use the same second-generation Nikon 1 technology as the recently introduced Nikon 1 V2, aimed at photography enthusiasts. They enjoy new levels of speed and more accurate performance, as well as clever next-generation features like Live Image Control and Best Moment Capture, and wireless image transfer with the optional WiFi dongle.
Simon Iddon, Product Manager, Nikon 1 Compact System Cameras, Nikon UK, says, “Smaller and faster than any interchangeable lens camera, the J3 is the perfect choice for people looking to capture high-resolution images and Full HD movies in an instant.”
He continues: “We’re also delighted to expand the Nikon 1 family by launching the new S-series of simple and stylish cameras. The Nikon 1 S1 is perfect for young families and individuals who want ease of use typical of compact cameras, but want faster performance, better quality images and the flexibility of interchangeable lenses. With intuitive digital controls and sophisticated creative features, the Nikon 1 S1 is a fast system camera that makes shooting sharp, detailed photos and movies of busy lives easy.”
Incredible Speed
Nikon’s EXPEED 3A dual-processing engine processes data at incredible speed for unparalleled performance in any situation. It powers the world’s fastest continuous shooting3 at 15 fps with autofocus,5 and up to 60 fps6 with fixed-point AF, giving you the ability to capture high-quality images of even super-fast action.
Subjects snap into focus without delay thanks to the advanced hybrid AF system that boasts fast phase-detection AF for high-speed movement, and contrast-detect AF for capturing subtle details even in low light. The sensor instantly switches between the 73 phase-detection focus areas and the 135 contrast-detect focus areas depending on the scene, ensuring superb images and movies in a wide range of environments.
You always get the best shot with Best Moment Capture. With a single click of the shutter release button, Smart Photo Selector takes up to 20 high-resolution images (up to 15 for the Nikon 1 S1) and recommends up to five of the best. Slow View captures up to 20 continuous shots (up to 15 for the Nikon 1 S1) and simultaneously displays them in slow motion on the LCD screen, so you can select the exact moment you want to keep.
Superior Image Quality
Get detailed photos and movies, even in low light situations. The Nikon 1 S1 boasts a resolution of 10.1-megapixels with 100 to 6400 ISO light sensitivity. The Nikon 1 J3 raises the resolution to 14.2 megapixels, and 160 to 6400 ISO light sensitivity.
Nikon’s CX-format CMOS sensor offers the ideal balance between system size, speed, and image quality, enabling superior still image and movie recording without sacrificing portability. The option to shoot with high ISO settings means you’ll capture enough light even when shooting at speeds of up to 60 fps.
The whole range of 1 NIKKOR lenses deliver the kind of high-performance optics you’ve come to expect from Nikon. Their compact size and light weight contribute to the Nikon 1 system’s convenient portability, without sacrificing image quality. When you shoot through Nikon glass, you can be sure that you’re capturing amazingly sharp images with vividly rendered colours, and deep contrast.
Movie Magic
Nikon 1 system cameras are optimized for shooting high-quality movies, with interchangeable 1 NIKKOR lenses, phase-detection AF system that focuses quickly and accurately on moving subjects, plus smooth, silent autofocus transitions that make footage look natural and sound great.
Both the Nikon 1 J3 and the Nikon 1 S1 can record Full HD movies at 60 and 30 fps and 60i, 60p, and 30p frame rates, and even capture full-resolution photos while filming.7 Shoot in Advanced Movie Mode and use PSAM controls for full control over shutter speed and aperture, with smooth autofocus transitions and crystal clear sound. You can even achieve dramatic effects in extreme slow motion, with recording speeds of up to 1200fps.8
Compact, Desirable Design
Pick the Nikon 1 J3 up, and you’ll be impressed by how solid and sturdy it feels. Finely crafted from lightweight, high quality aluminium, the compact, attractive design achieves the world’s smallest body1 and is available in white, black, silver, red, and beige, with kit lenses to match.
Small, stylish and simple, the Nikon 1 S1 has a clean, minimal design with simplified controls and clear digital menus for intuitive operation. It’s available in white, black, pink, red, or khaki, with kit lenses to match.
Both models have a built-in compact flash unit that automatically pops up to ensure that there’s always extra light on hand when you need it.
Simply Creative
The quick, easy way to enhance your photos before you take them, Live Image Control lets you instinctively adjust settings to freeze action, tweak lighting, or blur backgrounds—you can preview the results in real time on the bright, high-resolution9 LCD monitor before you take the shot.
In Creative Mode you can apply filters and effects to still images before you shoot. Enhance the mood with Soft Filter, enjoy a world that’s always perfectly lit with Night Portrait mode, and capture sweeping views in Easy Panorama.10
The Motion Snapshot feature is a great way to capture more than a single instant, frozen in time. One click is all it takes for the camera to create a “living image” by capturing a short, slow-motion movie that ends with the photo itself. Motion Snapshots can be saved as a single .mov file to make sharing easy.
When you want the control to shoot scenes exactly as you please, both cameras offer quick, direct access to P,S,A,M exposure controls. Just turn the mode dial to Creative Mode and select P,S,A,M for full control over Exposure, Shutter Priority, Aperture Priority, and Manual Exposure.
Wireless adapter
Nikon’s small Wireless Mobile Adapter WU-1b makes it quick and simple to send high-quality images from your camera straight to your smartphone or or tablet.11 It’s easy to share moments with friends and family, upload to your favorite social network, or preview images on a larger screen. You can even use the adapter to control the camera remotely via your device.
Expandable system
Get the most out of your shooting and open up new opportunities by combining the portability, power, and speed of Nikon 1 cameras with the growing range of 1 NIKKOR lenses and optional system accessories. Try out the new 1 NIKKOR VR 6.7–13mm ultra-wide angle zoom lens and the 1 NIKKOR VR 10–100mm compact 10x zoom lens. Get a firm, comfortable grasp with the GR-N2100 Grip, and capture the action underwater with the compact, stylish WP-N2 Waterproof Case.
Footnotes
1World’s smallest body: As of 20th December 2012; among digital cameras with interchangeable lenses employing an image sensor larger than CX format.
2World’s shortest release time lag: Among digital cameras with interchangeable lenses available as of November 29, 2012; as determined by Nikon performance tests using single-point AF mode and the shortest focal length of a 1 NIKKOR VR 10-30mm f/3.5-5.6 lens
3World’s fastest high-speed continuous shooting at approx. 15 fps with autofocus: Among digital cameras with interchangeable lenses available as of November 29, 2012; based on Nikon research.
4GfK market research identified Nikon 1 the best-selling compact camera system in Europe for 2012 YTD.
5For full-size images with autofocus, the J3 can shoot at approx. 15 fps for up to 22 frames, and the S1 can shoot at approx. 15 fps for up to 15 frames.
6For full-size images, the J3 can shoot at approx. 60 fps for up to 20 frames, and the S1 can shoot at approx. 60 fps for up to 15 frames. Focus mode is set at AF-S; focus and exposure for the first frame is fixed.
7Capturing full-resolution photos without interrupting movie recording in Advanced Movie Mode: the Nikon 1 J3 can capture a 14.2-megapixel still image (aspect ratio 3:2). The Nikon 1 S1 can capture an 8-megapixel still image (aspect ratio 16:9). This still image is not a frame saved from the movie.
8Recording speeds in Advanced Movie Mode: 400 fps at 640×240 frame size or 1200 fps at 320×120. Max recording time 5 seconds.
9High-resolution LCD monitor: The Nikon 1 J3 has a 921k-dot, 7.5 cm (3-in.) LCD monitor; The Nikon 1 S1 has a 460k-dot, 7.5 cm (3-in.) LCD monitor.
10Easy Panorama is only available on the Nikon 1 J3.
11Compatible with smart devices using Android™ OS and iOS. A Wireless Mobile Adapter Utility that can be downloaded for free from Google Play™ and iTunes® must be installed on the smart device prior to use.
Android, Google, Google Play, YouTube, and other marks are trademarks of Google Inc.
Nikon launches two new 1 NIKKOR lenses
Ultra Wide-Angle & Powerful 10x Zoom
RRPs and sales start dates:
6.7mm – 13mm: £459.99
7th March 2013
10-100mm: £479.99
7th February 2013
London, UK, 8 January 2013 – Nikon launches two new lenses in the 1 NIKKOR range: the 1 NIKKOR VR 6.7–13mm f/3.5–5.6 ultra wide-angle zoom lens and the 1 NIKKOR VR 10–100mm f/4.0–5.6 powerful 10x zoom lens.
Previously announced in 2012, the two new lenses extend the 1 NIKKOR range at different ends of the spectrum. The 1 NIKKOR VR 6.7–13mm is an ultra wide-angle zoom lens, while the 1 NIKKOR VR 10–100mm is a powerful 10x zoom lens. Both lenses feature Nikon’s Vibration Reduction system that corrects image blur to ensure that stills are sharp and movies stay steady. Both products have a retractable lens mechanism that allows you to retract the lens when not in use for superior portability.
Simon Iddon, Product Manager, Nikon 1 Compact System Cameras, Nikon UK says: “The 1 NIKKOR lenses have played a big part in making the Nikon 1 range such a great success by empowering people to explore their full photographic potential. These two new lenses bring the 1 NIKKOR line-up to a total of eight.”
He continues: “The compact 1 NIKKOR VR 6.7–13mm is the first ultra wide-angle zoom lens in the 1 NIKKOR range—a smart choice for people who want to shoot beautifully sharp pictures of stylish interiors, or fit their whole family into a group photo. At the other end of the range, the 1 NIKKOR VR 10–100mm is a portable all-round performer that’s ideal for use on holidays or weekends away when you need versatility, but want to avoid taking multiple lenses with you.”
1 NIKKOR concept
1 NIKKOR lenses capture life with exceptional sharpness. Designed with active lifestyles in mind, the growing range covers a wide range of scenes, and each lens is optimised for movie recording. Combined with the portability, power and speed of Nikon 1 cameras, the small size of 1 NIKKOR lenses truly sets the Nikon 1 system apart.
Both lenses feature Nikon 1 optimised optics, and deliver edge-to-edge sharpness with aspherical lens elements and ED glass elements to ensure superior resolution and contrast. Their compact size and light weight contribute to the Nikon 1 system’s convenient portability, without sacrificing image quality. When you shoot through Nikon glass, you can be sure that you’re capturing amazingly sharp images with vividly rendered colours, and deep contrast.
1 NIKKOR VR 6.7–13mm f/3.5–5.6 ultra wide-angle zoom lens
View a shot taken with the 1 NIKKOR VR 6.7–13mm lens and you’ll feel like you’re actually there, right in the heart of the action. The first ultra wide-angle zoom lens for the Nikon 1 system lets you get closer to your subject and still fit everything in.
Like all 1 NIKKOR lenses, it provides the perfect balance of portability, power, speed, and quality. With a focal length range of 6.7–13mm (35mm equivalent: approx. 18-35mm), and a 100° angle of view—the widest of all 1 NIKKOR lenses—this lens is ideal for emphasizing the sheer scale of an impressive landscape, great for fitting the whole family into a group shot, and tailor-made for capturing beautifully sharp compositions of stylish interiors.
This lightweight, ultra wide-angle zoom lens is available in silver or black, and has an attractive, compact design with a high-quality metallic exterior. It helps you take hand-held shots and movies with confidence, thanks to the Vibration Reduction stabilization system that prevents image blur. The smooth aperture mechanism glides effortlessly between soft and sharp backgrounds to make your subject stand out more, even when shooting a movie.
1 NIKKOR VR 10–100mm f/4.0–5.6 powerful 10x zoom lens
The world’s smallest,¹ “carry-anywhere” 10x zoom lens has a powerful zoom range that makes it the natural choice when you want to get closer to a distant subject. Versatile and portable enough to take with you wherever you go, the 1 NIKKOR VR 10–100mm lens can handle anything from close-up portraits to distant sporting action with ease.
This all-round performer is equally at home with wide-angle and telephoto shots, with a focal length range of 10–100mm (35 mm equivalent: 27–270mm) and maximum apertures of f/4.0–5.6. The Vibration Reduction stabilization system ensures that stills stay crisp and movies are always steady, even at maximum zoom.
Available in black, silver, and white, with a classy, compact design and high-quality metallic exterior, this is an indispensable all-round lens that you’ll always enjoy using. Take it with you wherever you go, and you’ll have the perfect lens to capture the action, whatever the situation.
Accessories
The CL-N101 Lens soft case protects your 1 NIKKOR lenses from dust and scratches, while the HB-N106 bayonet hood attaches to the lens hood to protect your 1 NIKKOR lens, minimise stray light, and reduce lens flare and ghosting. The hood can be reversed and mounted on the lens when not in use, and has twist-lock mounting for extra security. The HB-N105 bayonet hood is included with every purchase of the 1 NIKKOR VR 6.7–13mm.
The 1 NIKKOR line-up
The current 1 NIKKOR line-up consists of the compact, lightweight 1 NIKKOR VR 10-30mm f/3.5-5.6 zoom lens that lets you make the most of every shooting opportunity; the 1 NIKKOR VR 30-110mm f/3.8-5.6 compact telephoto zoom lens; the 1 NIKKOR 10mm f/2.8 slim wide-angle fixed focal length lens; the 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM lens equipped with a power drive mechanism and recommended for movie recording; the super-slim 1 NIKKOR 11-27.5mm f/3.5-5.6 2.5x zoom lens; and the 1 NIKKOR 18.5mm f/1.8 fixed focal length lens with fast maximum aperture. The addition of the two new lenses brings the total line-up to eight.
Footnotes
¹World’s smallest: Among zoom lenses with a zoom ratio of 5x or higher for digital cameras with interchangeable lenses available as of this lens’ announcement on January 8, 2013, based on Nikon’s research of volume comparison when the lens is retracted.
