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AF-S Nikkor 85MM F/1.4G: A Legend Reborn


RRP:
£1499.99 / €1776

Sales start date: 2nd September 2010

Nikon UK today announces a new fast aperture medium-telephoto lens – the AF-S NIKKOR 85mm f/1.4G. This lens supersedes the highly acclaimed AF NIKKOR 85mm f/1.4D IF with a totally new optical design, Silent Wave Motor (SWM) and Nano Crystal Coat, making it the essential choice for today’s portrait and fashion photographer.

This lens continues the rich legacy of NIKKOR 85mm optics and reflects Nikon’s continuing dedication to optical innovation.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: “The new AF-S NIKKOR 85mm f/1.4G takes portraiture to another level. Lenses like this encapsulate what the NIKKOR brand stands for: amazing contrast and resolution, with unique bokeh qualities.”

He added: “We think it will set a new benchmark for stills photographers as well as the growing army of videographers using D-SLRs like the D3S.”

AF-S Nikkor 85MM F/1.4G

Bokeh Master

The AF-S NIKKOR 85mm f/1.4G is designed to be the ultimate optic for professional portraiture. The fast f/1.4 aperture provides excellent subject-background separation, whilst the rounded
nine-blade diaphragm renders stunning bokeh with smooth out of focus areas.

Leading Light

The AF-S NIKKOR 85mm f/1.4G features a newly-developed optical system with 10 elements in 9 groups and incorporates Nikon’s exclusive anti-reflection Nano Crystal coat, drastically reducing ghosting and flare to deliver rich, high contrast images even under the most testing lighting
conditions.

Smooth Operator
The AF-S NIKKOR 85mm f/1.4G features a dedicated Silent Wave Motor (SWM) to ensure quiet and accurate focusing. The gearing mechanism has been refined to offer extremely smooth operation when using Manual focus.
Tough Customer

As you would expect, the lens has the tough NIKKOR magnesium body and sealing against moisture and dust to continue working in the toughest of shooting conditions. Weighing in at 595g, it balances well on Nikon’s advanced and professional D-SLRs like the D700 and D3 series cameras.

The lens is supplied with a hood HB-55 and a soft pouch.
Specifications

Focal length

85mm

Maximum aperture

f/1.4

Minimum aperture

f/16

Lens construction

10 elements in 9 groups (with Nano Crystal Coat)

Angle of view

28˚30’ (18˚50’ with Nikon DX format)

Closest focus distance

0.85m (2.79ft)

Max reproduction ratio

0.12x

Diaphragm blades

9 (rounded)

Focusing

AF with built in SWM and Manual focus

Filter/attachment size

77mm

Diameter x length

Approx. 86.5 x 84mm / 3.4 x 3.3in

Weight

Approx. 595g / 21.0oz

Images are available to download from www.nikon.co.uk/pressimages
Press contacts: Jenny Grace /020 8247 1797 / Jenny.grace@nikon.co.uk / Claudia Paul / 0208 481 6838 / claudia.paul@nikon.co.ukFor more information about

Nikon’s award winning products, please visit www.nikon.co.uk

About Nikon

Founded in Japan in 1917, Nikon has grown to become the world leader in digital and precision optics technology with a strong presence in all four corners of the world.

Through its award-winning productline-up, including entry-level and professional digital SLR cameras,interchangeable NIKKOR lenses and the consumer COOLPIX range, Nikon regularly raises the standard in product design and performance. With over 90 years of engineering expertise, it is no wonder that Nikon is the top choice for photographers around the world.

In 2009, Nikon celebrated two key milestones in the lens category – the 50th anniversary of its legendary F-mount SLR lens-mounting system, making it the only manufacturer to sustain its original lens mount for such a long period, and the production of its 50 millionth NIKKOR lens. Both highlight Nikon’s dedication to producing quality and functional products that can be used by photographers for years to come.

Nikon also produces equipment such as IC and LCD steppers and scanners, instruments such as microscopes and semiconductor inspection equipment. Other products include sports optics products such as binoculars, rangefinders and fieldscopes, ophthalmic lenses and surveying instruments. It is the only major optical company in the world that still controls and manufactures every aspect of its glass-making business, allowing it to finely tune Nikon lens specifications, quality and performance.

Nikon has consolidated net global sales of 879,719 million Japanese Yen (year ending 31 March, 2009) and Nikon Corporation is listed on the Tokyo Stock Exchange.

Nikon: At the heart of the image.
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